ANZ Bank - Brand Identity
Recognised as a Top 10 company on the Dow Jones Sustainability Index, ANZ Bank is one of Australia’s largest and most iconic financial institutions with current plans to expand into Asia. In October 2009 it released its new brand of ‘people shaped and uncomplicated’ to the world. It was our job to make sure that brand was rolled out across the region with a sense of consistency and creativity while working within guidelines. A consolidated branch brochure suite, brand guide, branch blueprint, A-Z services booklet, wardrobe catalogue, wardrobe buy-in film, environmental branch signage, and a whole range of other materials were produced within tight deadlines.
Recognised as a Top 10 company on the Dow Jones Sustainability Index, ANZ Bank is one of Australia’s largest and most iconic financial institutions with current plans to expand into Asia. In October 2009 it released its new brand of ‘people shaped and uncomplicated’ to the world. It was our job to make sure that brand was rolled out across the region with a sense of consistency and creativity while working within guidelines. A consolidated branch brochure suite, brand guide, branch blueprint, A-Z services booklet, wardrobe catalogue, wardrobe buy-in film, environmental branch signage, and a whole range of other materials were produced within tight deadlines.
Created at Elmwood Melbourne with Kevin Blackburn, Darren McMurtrie, Sue Mould.
