Colmar Brunton are the largest independent Australian owned market research agency. In 2010 they needed a bold, creative and flexible rebrand.
Reflecting an offering of “getting to the point”, an arrow (referencing the old mark’s archer) and a full stop were the two main elements of the visual identity. The arrow signifying the start of a client journey, while the full stop represents the answers that await. We also created an
eclectic set of arrows to prompt staff individuality.
Designed at Elmwood Melbourne.
Team included Kevin Blackburn and Justine O'Brien.