"Lite & Healthy is an enjoyable 100% natural superfood shake packed with natural, healthy and amazing ingredients. As an all-in-one shake it’s specially formulated and designed for people on the go.
For a happier, healthier & slimmer you"
The solution goes against the majority of the health shake category which tends to feature 'super fit half naked tangerine coloured individuals' - anything but natural. As a 100% natural shake, we believed the ingredients were amazing and beautiful in themselves , so made these the focus of the visual language.
The logotype aims to suggest a feeling of healthy balance with the ampersand counter in the middle of the two uprights - short hand for Lite & Healthy.