Watermark IAM Branding

Watermark is one of Australia’s oldest and most prominent intellectual property management firms. In 2009 Watermark developed a new approach to turning information and ideas into business assets and revenues. After securing the term “IAM (Intellectual Asset Management)” the proposition of “Fresh Thinking” was used to inform the design. Artist, Serge Bloch, illustrated a suite of fun, quirky characters (led by Ed, the businesses founder), and “IAM” appeared in relevant headline copy. The fresh thinking approach was applied to print, environmental and online design. Team included Kevin Blackburn, Anna Townsend and Michael McMahon. Designed at Elmwood Melbourne. ©Elmwood Design